Demand Gen Report

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DecisionTelecom’s Sergii Diachenko on B2B SMS Marketing Outlook

A recent report by DecisionTelecom takes a deep dive into how SMS marketing is now a core part of marketing strategy, with artificial intelligence (AI) enhancing its impact. Based on insights...

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Latest Posts

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Apollo.io Appoints New CMO, CRO to Accelerate GTM Innovation

Apollo.io, a leading artificial intelligence (AI)-powered go-to-market sales platform, recently announced the appointments of Marcio Arnecke as Chief Marketing Officer (CMO) and Adam Carr as Chief Revenue Officer (CRO). These…

News Brief June 5

Demand Gen Report Names New Editor

DemandGenReport.com is pleased to announce the hiring of James Hickey as the new editor at the website owned and operated by Emerald, the nation’s leading tradeshow company. Vito Salvatore, Associate…

Blog June 4

Escape This Memorial Day Weekend with B2B Webinars from Adobe, Netline

During a long holidaqy weekend, there’s no better way to get back in the zone than exploring actionable strategies to elevate your lead generation efforts. Watching a webinar or two…

News Brief May 25

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ServiceNow, Xactly Unify Sales Order, Performance Management

ServiceNow and Xactly recently announced a collaboration to provide the sales industry enhanced visibility into Sales Performance Management by integrating with ServiceNow Sales and Order Management (SOM). This integration will…

News Brief May 22

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Infolinks, Infillion to Integrate to Premium & Proprietary Advertising at Scale

Infolinks announced a direct integration with Infillion to give the company’s brand and agency clients immediate access to’ proprietary placements and inventory across 25,000+ premium direct publishers. A premium advertising…

News Brief May 21

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Fullstory Appoints Chad Gold as CFO

Fullstory, a leading behavioral data company, has appointed of Chad Gold as its chief financial officer (CFO). Gold brings over two decades of financial leadership experience in high-growth technology companies…

News Brief May 8

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Ammunition Names Jonathan Hayes CCO, Accelerating Its Tech-Driven Creative Vision

Ammunition, a full-funnel advertising agency, announced a strategic reorganization to usher in a new era of tech-driven creative innovation. As part of this realignment, the agency has appointed Jonathan Hayes…

News Brief May 8

Siemens Reaches Deal to Acquire Wevolver

Siemens Digital Industries Software recently announced its intention to acquire Wevolver. The deal will expand Siemens audience reach, enhancing the Supplyframe product portfolio, and combining digital marketing and integrated campaign…

News Brief May 5

The B2B Marketing Exchange is On the Move

After many years of fun under the Scottsdale sun, the B2B Marketing Exchange is making big moves to the Golden State. It was a difficult decision to make, but the…

News Brief April 30

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Xactly Design Available with Two New Solutions

Xactly has announced the general availability release of Xactly Design, an industry-first product for incentive plan design, and two new platform-enabled solutions with it Xactly Design, an industry-first product for…

News Brief April 29

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Demandbase Unveils Marketplace and Developer Portal

Demandbase has made available its Marketplace and Developer Portal, a hub for integrations and partners built to simplify go-to-market (GTM) execution through connected data and workflows. With the Marketplace, customers…

News Brief April 28